Though it seems a contradictory move, “the cake soap king” Vybz Kartel is set to launch a new skincare line of products and fragrances this month.
And based off Kartel’s popular catch phrase, the fragrance, for both men and women, is called OH’.
Among the new products to be release on the market are, Vybz Skin Brightener, Vybz Body Brightener, Vybz Anti-Aging Moisturiser, Vybz Astringent, Vybz Soap and OH! by Vybz Kartel in men’s cologne and women’s perfume.
In a press statement the artist said:
“It is the fragrance from Vybz Kartel called “OH,” and it’s for men and women. Also I have astringents, and skin lighteners/toners for the ladies as well. It’s a whole line of skin care products from the Worl’ Boss.”
Kartel said the recent success from the cake soap propelled him to launch the line. He also said an exclusive store will be opened in time for the release of the products and he is looking to get them in Macy’s.
“The store opening will coincide with the release of the products in September. As far as plans for the products go, I wanna see them in Macy’s and all other fine retailers worldwide. Romping Shop will be the distributor of the product, so the product can be bought by retailers and sold anywhere they choose to sell them.”
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